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The Sportmax brand was born in 1969 in the heart of Northern Italy. Founder of Max Mara, Achille Maramotti was inspired by a previous collection he created called Pop, dedicated to young women. Sportmax is based on an intense focus on culture and trends. The brand is built on bold innovation and the heritage of Italian craftsmanship. All eye-catching pieces are made for confident and style-conscious women.
Fierce-looking shapes, cutting-edge lines, bold design, fine details, modern and unmistakable style identify the Sportmax Eyewear. The brand's range offers feminine and timeless frames, defined by continuous innovation in design.