GISEL B. is a French jewellery brand founded by Clémence Masson in 2015. The name of the brand was inspired by the designer’s grandmother, Gisèle, together with whom Clémence practiced embroidery work and accessorized dolls with treasures found in old cupboards. This adds a young girlish sentiment to the brand’s character. Besides, the designs are also inspired by Masson's travels and her passion for art and architecture. The results are unique and refined pieces, offering a contemporary take on traditional French craftsmanship. The creations are a blend of modern and vintage elements, combining clean lines and geometric shapes with delicate curves and intricate details. The brand's signature material is cultured pearls from Asia, which are utilized at their rawest form to create jewellery that is both elegant and edgy.