It is difficult to imagine the future without thinking about green fashion. Massimo Giorgetti’s brand marks yet another turning point in the fashion sector by moving towards a more sustainable and ethical approach. With the ‘Fantastic green’ collection, MSGM starts a process of experimentation and innovation, which will lead it to rethink, step by step, all the activities in a green key. Among the materials, GOTS and BCI certified organic cotton reigns. The biodegradable ink on graphic prints was obtained from an aqueous base of natural origin without the use of chemical agents.